NEW YORK — On the eve of its 60th anniversary celebration, Chloé today is opening a 2,100-square-foot store at 93 Greene Street in SoHo here. Designed in creamy shades of white, gray, beige and blush, the elegant flagship is designed for maximum productivity.
The store intends to put Chloé in the most flattering light with hand-finished details and a skylight artfully trimmed in bronze and black. “We are pursuing an expansive retail strategy,” said Geoffroy de la Bourdonnaye, chief executive officer of Chloé. “We have opened over 20 new stores in the last year, including the first Chloé Maison at 253 Rue Saint Honoré in Paris, in December.”
The new store prototype is being rolled out in existing locations as more stores are being converted. That includes the Madison Avenue flagship, which opened 12 years ago and is quite a departure from the new concept the Greene Street flagship represents. The SoHo unit is the third example of the updated design, following launches in Paris and Shanghai.
Chloé will mark its 60th anniversary by reissuing 16 of the house’s most iconic archival pieces. The Edition Anniversaire, a limited-edition collection, includes items such as Karl Lagerfeld’s violin dress from spring 1983; Stella McCartney’s pineapple shirt, spring 2001; the Paddington Bag by Phoebe Philo, spring 2005, and the cape and leather shorts by Hannah MacGibbon from fall 2009.
The collection will hit Chloé boutiques, Barneys and Net-a-porter starting on March 13. Ready-to-wear prices will range from $420 to $4,695. Accessories prices range from $300 to $34,275.
The SoHo store is divided into three distinct areas. The front of the store houses handbags, including the new Amelia bag designed by Chloé creative director Clare Waight Keller. The SoHo unit will exclusively carry in the U.S. the Amelia style embellished with ostrich leg in two colorways, chianti and brown, for $4,440. Another version of the Amelia handbag sports gazelle fur on the flap and is $3,395. The Alice bag “has been a huge success,” said de la Bourdonnaye, referring to the satchel-shaped handbag at $1,975.
Italian Paloma marble covers the floors of the first and middle room, which is devoted to shoes, accessories and jewelry. Counters are marbelized pink resin and products sit on slabs of Pierre de Café marble. Custom-made brass fixtures look like fancy rolling racks. A three-dimensional wall behind the cash wrap — one of three in the store — is handmade from plaster. Seventies-era furniture includes a pair of vintage Twenties Bidendum chairs by Eileen Gray.
The Greene Street unit is Chloé’s seventh store in the U.S., and the brand is planning more. “Manhattan is a unique market that caters to diverse clientele,” said de la Bourdonnaye. “There is much opportunity in the many eclectic neighborhoods where tourism thrives and loyal locals are dedicated to quality as well as trends.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty