Christian Louboutin’s men’s collection started organically a few years ago when the designer began making shoes for himself and a few friends. Louboutin added men’s footwear to women’s stores, but demand became too big for the women’s shops to handle. There was enough demand to justify a freestanding men’s store, which opened on Sept. 11 on Rue Jean Jacques Rousseau in Paris across from the original women’s store Louboutin opened 20 years earlier.
WWD has learned that Louboutin in the spring will open a 1,035-square-foot men’s store in Manhattan’s Meatpacking District. It will be its second men’s store in the world.
“The men’s shoes only represent a small portion of the business at present but we think it has huge potential for the future,” said Alexis Mourot, chief operating officer. “We are very happy to have found a location in New York, especially one so close to our current downtown women’s boutique. This store opening in New York is an important step for Christian and for the company.”
Louboutin’s retail sales exceeded $250 million for the year ended August 2010.
The new men’s store will be located on Washington Street between Horatio Street and Gansevoort Street, and next to the Whitney Museum of American Art construction site.
It’s around the corner from Louboutin’s store at 59 Horatio Street, which was opened in 2004. The small store is said to do a robust volume with crowds so big on Saturdays, it’s hard to get in the store.
After 20 years of designing exquisite and at times edgy footwear for women, Louboutin is getting in touch with his masculine side. And he seems to be showing men’s footwear with the same attention to detail. The men’s styles can be as extravagant as the women’s. A collaboration with Jean-François Lesage, son of the late François Lesage whose maison was considered the last great embroidery atelier in Paris, yielded a collection for fall. India was the inspiration for several styles including Mikaraja, a patent leather loafer with hand-stitched pearl tassels for $2,095, and the Loubi Flat, in off white nappa leather with Lesage embroidery, $2,295. There’s also a Rollerboy spiked velvet hunter green loafer, $1,295, that looks like a porcupine, and the Alfie Flat, mulitcolor specchio calf and glitter high tops, $895.
Louboutin executives said details of the store’s design haven’t been finalized. However, the appeal of the space is obviously its industrial bones and masculine aura. The store is near the final southern entrance to the High Line at Gansevoort Street. One thing is fairly certain, the store will likely have a reworked red carpet, which has become a Louboutin signature.
The Paris men’s store has an eclectic mix of studded leather floors and embroidered leather walls, a tin ceiling, vintage airplane seats and a “Star Trek” table and chair. Customers can personalize their Louboutins with bespoke embroidery replicating their own tattoos or choose from the store’s designs, a service that could be carried over to the Meatpacking District.
The company declined to discuss future men’s stores, but a possible location is the Christian Louboutin store on North Robertson Boulevard between Melrose Avenue and Santa Monica Boulevard. The two-story building has a freestanding structure behind it.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews