By  on June 1, 2010

It takes a light — and very steady — hand to design for a fashion and luxury house with annual sales of more than $1.9 billion, especially when the financial markets are watching — and commenting on — your every move. And Christopher Bailey, 38, has been pulling off his increasingly demanding job of chief creative officer with aplomb. Not only has he been turning out stylish, commercially successful collections since joining Burberry in 2001, but he’s been pushing the company — with gusto — into the Internet age. He happily takes time out from his studio work to face the cameras and broadcast a chirpy message to Burberry’s Facebook fans about the latest show or ad campaign, is constantly seeking ways to keep the brand’s site fresh and gets a thrill from watching his runways shows streamed live around the world. “There is a whole other community out there following Burberry — and I find that inspiring and quite humbling,” he says.


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