The fashion division of Victorinox AG has appointed London-based designer Christopher Raeburn artistic director. In this new role, Raeburn will provide design ideas and inspiration for the entire range of Victorinox apparel.
“Christopher will be able to focus a creative eye on the full cycle, from mood board to the retail experience, benefiting the design and marketing teams with which he will be working very closely to improve the perception and performance of the collection,” said Joachim Beer, president of global fashion at Switzerland-based Victorinox.
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