By  on June 13, 2014

PARIS — In September, Paris-based Cifonelli, whose roots go back to 1880, will launch its first ready-to-wear collection, combining the house’s know-how — a mix of English, French and Italian influences — and a flurry of newly designed pre-measured cuts.

“My cousin and I have been creating bespoke for the past 20 years, and we want to give new impetus to our house,” Lorenzo Cifonelli, who runs the family-owned workshop with his cousin Massimo as part of the fourth generation, told WWD. But he said: “Our aim is not to copy other fashion brands, it’s to give a new, more modern vision to our savoir faire.”

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