By  on May 21, 2014

BEIJING — In only a few years, China’s top-end luxury consumers have gone from clamoring for status-driven brands and logo-laden pieces to seeking out quieter labels.

The rapid evolution of China’s luxury retail market has created a unique opportunity for brands like Céline, which embarked on its own transformation six years ago when it brought designer Phoebe Philo on as creative director. In that period, as Céline’s sales have tripled globally, the brand’s China presence has grown apace, chief executive officer Marco Gobbetti said in an interview here Tuesday. Gobbetti said China is now in Céline’s top five most-important markets and will continue to be vital to the brand in the years ahead.

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