By  on April 7, 2014

NEW YORK — A makeover is in the works for Coach stores.

The accessories-centric lifestyle brand has commissioned creative firm Studio Sofield to develop its new retail concept. “[The name] William Sofield came up, to me, straight away,” said Stuart Vevers, executive creative director. “He’s designed some of my favorite spaces. He’s American, he’s based in New York, and I just had a feeling that the references I was going to talk about could make sense to him.”

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