By  on May 6, 2010

Coach wants to stop treating men like second-class citizens.

The brand’s men’s sales are dwarfed by those of its women’s products, but Coach wants to rectify that. A major part of that plan is the opening of men’s-only stores, the first of which will be unveiled Friday at 370 Bleecker Street in Manhattan, joining men’s powerhouses Ralph Lauren, Marc Jacobs, Black Fleece and Tommy Hilfiger on the trendy West Village shopping strip.

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