TOKYO — Coach is gearing up to open its ninth flagship store in Japan in a prominent location on Tokyo’s fashionable Omotesando Avenue. The store, designed by architectural firm OMA, anchors a new multipurpose building that will also be home to an Emporio Armani relocated from down the street, as well as stores for Three Dots and Nespresso.
“Omotesando is a key location relative to others for many reasons,” said Victor Luis, Coach Inc.’s president and chief commercial officer. “It is, after Ginza, the second tourist shopping destination in Tokyo, of course. Omotesando, together with the Aoyama area, attracts a very fashion-forward consumer. We haven’t had a presence there, so for us it was a key void to some extent, but we don’t see this as just filling the gap.”
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