By  on February 18, 2008

MILAN — “Let them see newness.” This was the catch cry for exhibitors at Ideabiella and Shirt Avenue, part of Italy’s textile fair, Milano Unica, which ran Feb. 12 to 14 in the city’s fairgrounds. Many mills rejuvenated their spring/summer 2009 offerings with a much-needed shot of color, and many more tweaked weaves and yarns to achieve never-before-seen designs. Product overhaul was a panacea for talk of recession and a pesky exchange rate.

Speaking from the sidelines, Pier Luigi Loro Piana said an optimistic air circled the show, “Companies exhibiting here are enjoying a good season [fall/winter 2008],” adding that for summer 2009 “everyone has renovated their product.”

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