PARIS — In a move to raise the profile of French luxury brands among young Chinese consumers, Comité Colbert, France’s main luxury association, has launched an interactive, three-dimensional Web site to create a virtual voyage through French luxury and culture.
Called cColbert, the site will target the young Chinese, who are heavy Internet users and turn to the Web as a source of information for luxury goods.
This online installation contains audio and visual elements provided by the 70 French luxury brands represented by Comité Colbert to illustrate their products and heritage.
According to consulting firm Pao Principle, browsing the Web is the second most important source of information for luxury goods in China, after magazines. But it’s the most used media for the 20-to-24 set, who prefer to check luxury brands’ sites to find information about handbags, luxury watches and fine jewelry before making purchases.
The new site, ccolbert.fr, has been created in partnership with Sina, China’s largest portal, which counts 230 million users worldwide and clocks 600 million hits every day.
“With cColbert, the Comité Colbert fulfils its role by investing in the Chinese market, which remains the main relay of growth for our brands, even the smaller ones,” stated Elisabeth Ponsolle des Portes, chief executive officer of Comité Colbert.
The Chinese luxury market has shown impressive gains and is expected to grow 12 percent this year, according to consultancy Bain & Co, even though the economic downturn is still hurting demand in other markets, which are forecast to show an overall decline of 8 percent in 2009.
As a result, LVMH Moët Hennessy Louis Vuitton, PPR — the owner of Gucci Group — and Hermès International are stepping up their store opening plans in China.
According to Comité Colbert, French luxury brands already have a considerable presence in 69 Chinese cities through more than 1,600 doors. By the end of 2010, French luxury brands expect open 45 directly owned boutiques in 15 Chinese cities, including five in Chengdu, southwest China’s largest urban center.
The launch of the Web site has coincided with an official visit to China by French finance minister Christine Lagarde along with 25 top executives from the country’s key companies.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews