By  on March 31, 2011

Esquire, the oldest men’s fashion magazine on newsstands today, is just four months away from becoming a 21st century medium, said editor in chief David Granger.

The timing is linked to the launch of a new men’s style and e-commerce site, Clad.com, a wholly owned subsidiary of J.C. Penney Co. Inc. Esquire plans to provide its editorial expertise to Clad, and in some cases, the items shown on Esquire.com can be purchased via a link to Clad. But this partnership doesn’t mean Esquire will be trying to sell JCPenney merchandise. Clad has the financial backing of JCPenney, but the site will feature a range of brands that have yet to be revealed, said Will Swillie, who is president of the site.

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