By  on February 19, 2009

COPENHAGEN — The show calendar was slimmer and attendance down 10 percent, but designers at Copenhagen Fashion Week reported brisk business as savvy pricing and service strategies appeared to pay off.

Labels including Won Hundred, Bitte Kai Rand and Day Birger et Mikkelsen opted out of the show schedule, investing the estimated 1 million Danish kroner, or $170,000, elsewhere. Forgoing the runway hoopla for the first time in 10 years, Day instead hosted an intimate soiree for key accounts. The 37 designers who did show earlier this month were down from 40 in February last year and kept costs down by mostly using one of three sponsored venues.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus