By  on May 1, 2014

NEW YORK — Daniel Cremieux has brought a little slice of Saint-Tropez to SoHo.

The French designer today will open the doors to its first U.S. store, a 700-square-foot, two-level unit at 65 Mercer Street here between Broome and Spring Streets. The boutique highlights the Cremieux 38 label, which is sold in Europe and is the first of several the upscale brand hopes to open in the American market. Among the cities the company is eyeballing are Miami and Aventura, Fla., as well as a second location in the New York area, possibly the Hamptons. All told, Cremieux believes it can operate up to 20 stores in the U.S.

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