NEW YORK — Daniel Cremieux has brought a little slice of Saint-Tropez to SoHo.
The French designer today will open the doors to its first U.S. store, a 700-square-foot, two-level unit at 65 Mercer Street here between Broome and Spring Streets. The boutique highlights the Cremieux 38 label, which is sold in Europe and is the first of several the upscale brand hopes to open in the American market. Among the cities the company is eyeballing are Miami and Aventura, Fla., as well as a second location in the New York area, possibly the Hamptons. All told, Cremieux believes it can operate up to 20 stores in the U.S.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)