MILAN — Italian apparel brand Cruciani said Tuesday that it tapped Roberto Menichetti as creative director, confirming reports in these columns in December.
“We are friends and he is a star — a genius, enormously talented,” Luca Caprai, Cruciani founder and chief executive officer,said of Menichetti, who has had stints at Burberry Prorsum and Celine as well as his own short-lived collection. “Cruciani is a high-quality brand that needed Menichetti to fully express itself and to bloom.” Menichetti will be in charge of Cruciani’s men’s, women’s and accessories collections in a “very, very long-term project,” said Caprai. Menichetti’s first collection for Cruciani is being showcased at Pitti Uomo in Florence.
“These are only the initial steps,” said Caprai, adding Cruciani’s first women’s collection designed by Menichetti will be presented during Milan Fashion Week next month.
Caprai has been steadily expanding Cruciani’s product offer into a lifestyle collection. The company, known for cashmere sweaters, is based in Trevi, Italy, not far from Menichetti’s family-owned apparel firm in the medieval town of Gubbio.
Caprai described the new Cruciani collection as “dynamic and essential, modern and classy.” The executive pointed to standout jackets made with deer hides that have been vacuum-packed, a treatment that makes them elastic and waterproof; stretch cashmere jackets; knits with inlaid work that, Caprai said, “take five days to make.” Menichetti peppers the collection with geometric patterns, antique Tuscan and Umbrian coat of arms, but also futuristic touches. Hues revolve around powdery blue, green and red, which hark back to 15th century artist Giotto and his palettes.
Italy, Japan, Asia, Spain and Russia are the brand’s main markets. Available at 250 points of sale worldwide, Cruciani counts stores in Tokyo, Milan, and at the high-end spa Terme di Saturnia in Tuscany.
Despite the economy, Caprai said one of his main goals is to expand in the U.S., where Cruciani is available at Barneys New York and Wilkes Bashford. To this end, the company is offering a favorable exchange rate to American retailers at 1.2 euros to the dollar, compared with the current rate of 1.33 euros. “I see this as an investment,” said Caprai. “We have a unique product and I believe that we can grow everywhere.”
In 2008, the company registered sales of 20 million euros, or $29.4 million at average exchange rates, in line with the previous year. Men’s wear accounts for 55 percent of sales and women’s wear makes up the rest, but Caprai said he expects these proportions to be reversed with the fall collections.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye