By  on April 7, 2011

Cynthia Rowley is giving her men’s wear line a makeover, with a new e-commerce-based selling model and by rebranding it as Mr. Powers — named after her husband, Bill Powers, a gallerist and judge on Bravo’s “Work of Art.”

The new incarnation has an expanded assortment and a more cohesive feeling than the small group of designs Rowley previously offered in her six stores. The fall collection will be available on a dedicated men’s microsite at cynthiarowley.com in late July, in addition to the company’s stores in New York City, Chicago, Boston, Charleston, S.C., and Montauk, N.Y.

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