By  on March 9, 2010

Cynthia Rowley has signed a deal with The Dessy Group to produce a collection of bridesmaid dresses to launch at retail in June.

Inspired by the designer’s runway collection, Cynthia Rowley Bridesmaids will feature such elements as drop-waisted styles and tulle skirts. The assortment is geared for daytime or evening weddings. Knowing many bridesmaid dresses wind up stashed in closets never to be worn again, Rowley aims to avoid that by offering more of-the-moment styles. “We wanted to bring a chic sensibility to bridesmaid dresses — a look that is pretty yet sophisticated,” Rowley said.

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