This holiday season, Cynthia Rowley fans need not limit themselves to the selection in her 60 freestanding stores — they can buy virtual products from the designer starting Wednesday. Rowley shoppers will be able to choose from a jacket, dress, earrings and a branded backdrop that can be purchased in the virtual world Meez. There, consumers suit up their avatars and customize their spaces while interacting online. Each design will launch for less than $10. “It’s been incredible to see my designs morph into these consumable avatars,” Rowley said. “The prints and embellishments still read in the digital format, so the products feel really true to life.” With more than 8 million registered users, whose ages range from tweens to young adults, the Meez community can be accessed via iPhone, iPad and Android platforms. Nike, Sony and Cover Girl are a few of the brands that have a presence through Meez, which has a mostly U.S. base, as well as users in Canada, the U.K., the Philippines and Brazil. Meez takes Cynthia’s designs and adapts them to digital avatars. Virtual Greats is the go-between for the deals. In recent months, Rowley has made more of a push to appeal to a decidedly younger consumer base. Aside from designing limited edition bandages for Band-Aid, she teamed with Pampers, a division of Procter & Gamble Co., to launch fashion-inspired diapers at Target last summer. The designer’s latest partnership is meant to woo tech-savvy tweens. “Our move into virtual products presents our commitment to provide Cynthia Rowley products to the broadest consumer base,” said Peter Arnold, president of Cynthia Rowley. “It’s a wonderful opportunity for us to expand into new demographic markets.” With consumer avatars gaining popularity, Rowley intends to create a new niche for fashion distribution and consumption. The designer label is already in talks with other sites about launching more products next year.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)