By  on March 16, 2011

NEW YORK — Los Angeles designer Cynthia Vincent considers herself bicoastal, spending half her time in New York. With the opening on March 25 of her first freestanding store here, she’ll be logging more hours in Manhattan.

The 900-square-foot unit at 253 Elizabeth Street in NoLIta, will feature Twelfth Street by Cynthia Vincent ready-to-wear, Cynthia Vincent shoes and handbags and exclusive one-of-a-kind pieces. Vincent also will offer an assortment of vintage jewelry and new pieces from her favorite jewelry designers. She plans to test in the store new product categories such as jewelry and housewares in her signature prints.

“I’m looking for an apartment in New York,” Vincent said. “NoLIta is kind of my new love. I love the mix about it.” That includes finding “new, amazingly designed stores from entrepreneurs around the corner from Russ & Daughters, one of the last traditional appetizing shops on the Lower East Side.”

Vincent is projecting $1 million in sales for the store in its first year. She continues to search for a location in L.A., preferably in the Silverlake or Eagle Rock neighborhoods. “I’ve been looking for a long time,” she said. “We haven’t found the right location. It’s a little tricky in L.A.”

The NoLIta store will combine the Hollywood Regency style with Seventies boho chic. Vincent, who called herself a “big midcentury modernist in college,” is more decorative now. Parquet wood floors, taupe walls and wallpaper made from crushed seashells will set off furniture by Milo Baughman and Arne Jacobsen lighting. In addition to the work of rotating artists, Vincent’s tramp art and taxidermy will decorate the walls. “I’ve collected taxidermy for some time,” Vincent said. “It’s kind of a trend now in New York. It’s tongue-in-cheek for me.”

“There always will be unique product for the New York store,” Vincent said. “I’ll always have exclusive colorways and items for the store. Also, I’ll sell any beautiful styles that I still think are relevant but were dropped by retailers. It will be nice to be able to sell things that I believe in that stores weren’t ready for.”

Vincent’s other initiative this year has been the development and launch of the brand’s first e-commerce site, cynthiavincent.net, and a blog, eleventhandtwelfth.com.

“The plan is to use this store as the prototype for more stores,” Vincent said. “There’s also a lot of growth and potential in e-commerce. It’s a work in progress. We wanted to get a feel for it.”

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