By  on July 23, 2010

MILAN — Damiani SpA on Thursday unveiled a partnership with John Galliano to produce jewelry for the designer’s eponymous brand.

This confirms a WWD report in April.

The first collection, which melds luxury with the idea of a modern treasure trove, comprises five pieces — a ring, three pairs of earrings and a necklace — initially only available in the Galliano boutique in Paris. Besides Japanese pearls, the stones employed include white and black diamonds, peridot, red tourmaline, smoky quartz and onyx.

A first-year sales forecast was unavailable and the prices of the exclusive pieces are upon request.

Meanwhile, Damiani has appointed Francesco Minoli, formerly chief executive officer of Pomellato, as a director of its board.

“With an eye on the future development of our business, we are confident that Minoli’s competence and experience will bring a significant contribution to the company,” said Guido Damiani, chairman and ceo of the publicly listed jewelry company.

Damiani posted a net loss of 18.2 million euros, or $23.5 million at current exchange, in the fiscal year ended March 31, as revenues dropped 2.7 percent to 145.8 million euros, or $188 million.

Besides a slew of in-house lines that include Damiani, Salvini and Bliss, the Milanese jeweler makes jewelry for Jil Sander, Martin Margiela, Gianfranco Ferré, Ferrari, Ducati and Maserati under license.

Minoli is ceo of Mantero Finanziaria, the umbrella company of Gruppo Mantero that produces fabrics, apparel and accessories. Minoli stepped down from Pomellato in October 2009 and was succeeded by Andrea Morante, an entrepreneur-cum-investment banker.

Ironically, in 2002 Damiani acquired an 18 percent stake in Pomellato, a move that at the time Minoli viewed with skepticism and annoyance.

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