By  on October 3, 2012

NEW YORK — At the beginning of his career, Ralph Lauren debated naming his brand Basketball, rather than Polo, due to his affinity for the sport. As a Bronx native, he had never been to an actual polo match, but he decided, fortuitously, to go with the grander name.

“He had this vision of this really beautiful life that he could never live and never thought he could live, because there was no money in the fashion industry and there was no such thing as a designer,” remembered David Lauren, executive vice president of advertising, marketing and corporate communications at Ralph Lauren Corp. — and Ralph’s younger son — at the third annual Executive Marketing Summit, hosted by NYSE Euronext, Interbrand and The New York Times, on Tuesday at the New York Stock Exchange.

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