BEVERLY HILLS — David Yurman and his new chief executive officer, Glen Senk, capped off a week of West Coast events by celebrating the brand’s renovated and expanded boutique here, which opened Thursday at 371 North Rodeo Drive.
“The store is all about relaxed American luxury, which is perfect for California,” said Yurman, adding, “We think of ourselves as Californians even though I was born and raised in New York.” Yurman lived in the Golden State from age 19 to 25 when he minored in art at Santa Monica Community College and rode horses in Big Sur.
Architecture firm Gabellini Sheppard Associates conceptualized the 2,700-square-foot West Coast flagship, which is three times the size of the previous boutique, as an artist’s studio similar to the New York space where Yurman works.
The store features classically modern architecture, organic materials like walnut countertops and stone floors and, for the first time, Yurman and his wife Sybil’s own paintings and sculptures.
Fabric wall coverings and silk area rugs soften the space and define areas designated for women’s signature and high-jewelry collections, as well as men’s, bridal and watches.
The 45-piece high-jewelry collection, which debuted last year, is priced from $10,000 to $1.2 million and is only available in Yurman’s New York studio and the Beverly Hills store.
Last week the brand hosted a slew of art benefits and a party Tuesday at its recently expanded South Coast Plaza store in Costa Mesa, which doubled in size to 2,400 square feet in February. A San Jose store is slated to open this fall.
Senk, nine weeks into his tenure as ceo, said, “I’d like to take credit for all of the recent developments.”
He described the switch from Urban Outfitters Inc., a company he worked at for nearly two decades, to fine jewelry as “like starting back in first grade — exciting, overwhelming, and fun to be put in a situation where there’s such a steep learning curve.”
Senk assured that there are no surprises up his sleeve. “What I’m doing here is not any sort of revolution,” he said. “It’s about taking the brilliance of what David and Sybil do and continuing to build it out. I’ve known them for a long time so if there are any surprises, it’s how good the good is.”
With 26 retail stores, worldwide distribution in 450 doors and retail sales topping $500 million, Senk said the plan is to expand the buys rather than the number of stores. “We’re very protective of our wholesale so I do not expect to see anything significant with respect to the number of doors.”
Instead, he plans to focus on the recent expansions in men’s watches and bridal, the two fastest-growing segments of the company.
“We’re very excited by the timepiece business, and we see ourselves as the only American luxury watch brand. There’s a real opportunity to capitalize on that,” said Senk. The brand will unveil a new sports watch at the Couture jewelry show in Las Vegas at the end of the month.
As for bridal, “It’s been a sleeper for us and our wholesale partners would be anxious for us to get more aggressive with it.”
The company does plan to harness social media to its advantage. “We could be doing more because there’s so much story there. It’s a question of pulling it together and finding the right medium,” said Senk. Yurman recently tweeted for the first time during the fall ad campaign shoot with Gisele Bündchen in Malibu.
While Yurman declined to give sales-per-square-foot estimates for the two California stores, Senk estimated the company’s productivity as “higher than anyone’s other than Apple.” The computer retailer has estimated sales per square foot of more than $2,000.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye