By  on May 12, 2012

BEVERLY HILLS — David Yurman and his new chief executive officer, Glen Senk, capped off a week of West Coast events by celebrating the brand’s renovated and expanded boutique here, which opened Thursday at 371 North Rodeo Drive.

“The store is all about relaxed American luxury, which is perfect for California,” said Yurman, adding, “We think of ourselves as Californians even though I was born and raised in New York.” Yurman lived in the Golden State from age 19 to 25 when he minored in art at Santa Monica Community College and rode horses in Big Sur.

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