By  on February 7, 2013

When Marchesa cofounders Georgina Chapman and Keren Craig chose Marchesa Luisa Casati, a legend of fashion flamboyancy, as their muse and namesake eight years ago, they made plain their plans to dress women for their fanciest moments, most of them occurring after 5 o’clock (or roughly 2 p.m. PST, when the major red carpets open during awards season). At this point, Marchesa’s gowns are as affiliated with the Hollywood award circuit as Ryan Seacrest. Then there’s also Marchesa’s bridal collection, as well as Notte, their cocktail dress line.

But because even the most fabulous lives need clothes by day, for fall Chapman and Craig are launching Marchesa Voyage, a contemporary collection done in partnership with LF USA. “Something Keren and I had always wanted to do was more of a loungewear deal — the Marchesa in her palazzo,” said Chapman, during a preview of Voyage. Incidentally, Chapman and Craig are each pregnant with a second child — perhaps that influenced Voyage’s “grab and go” sensibility, as Craig called it. “It’s for a global-minded woman,” she said, “whether she is traveling the globe or whether she is just staying at home.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus