NEW YORK — Graziano de Boni, Prada USA’s president and chief executive officer, is exiting the Italian firm to join the newly formed Reed Krakoff brand as president.
Confirming a report on WWD.com on Monday, de Boni has been tapped to run Coach’s new division.
De Boni comes to Krakoff with much brand-building experience. Prior to joining Prada in July 2008, he made his mark at Valentino, where he served as president of worldwide sales, marketing and retail, in addition to president and chief executive officer of Valentino USA. He assumed that title in 2002, shortly after Marzotto SpA acquired the brand (which it has since sold to Permira).
During his time at Valentino, he was credited with building sales in America from $24 million in 2002 to $67 million in 2006. Previously, de Boni was president and ceo of Marzotto USA. Earlier in his career, he was with Hugo Boss, then a division of Marzotto, for six years, rising to executive vice president. Before that, he served as head of finance at Marzotto in the U.S.
De Boni was unavailable for comment.
His departure at Prada once again vacates a job that had been open for two years prior to de Boni’s arrival. At Prada, the Italian native succeeded Constance Darrow. Prada officials couldn’t be reached for comment on de Boni’s successor.
“His experience and insight into building luxury brands will be invaluable,” Krakoff said. “I look forward to partnering with him as we move forward.”
Lew Frankfort, Coach Inc.’s chairman and ceo, added, “Graziano’s expertise and outstanding track record in the luxury fashion business make him a strong addition to the team and a natural leader for Reed Krakoff.”
Krakoff, the creative force behind Coach, is hoping to build the next great American fashion house under his own name. It is scheduled to launch with ready-to-wear and a slew of accessories, including handbags, shoes, jewelry and eyewear, as well as freestanding stores, for fall 2010, and will be unveiled to retailers and editors in February. The new division is funded entirely by Coach Inc.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast