Keeping its eye on international expansion — something company executives have pledged repeatedly in recent months — Oscar de la Renta Ltd. has signed a licensing agreement with Yves Salomon SA to make and distribute a fur collection.
The company's existing fur license with Alixandre Furs runs out at the end of this year. Yves Salomon has more of an international presence, according to Alex Bolen, chief executive officer of Oscar de la Renta.
"As business expands, international is a bigger piece," he said. "Stores that buy our ready-to-wear and accessories have been interested in buying more than the fur that is shown on the runway."
The new alliance with Yves Salomon, a fourth-generation furrier that dates back to Russia in 1890, will allow the designer label to sell more fur pieces within its collection in the U.S. and abroad and is expected to be a multimillion dollar business right out of the box. The more traditional approach among furriers has been to sell fur in fur salons or fur specialty stores.
Russia and Western Europe will be among the first places Oscar de la Renta furs will be sold overseas, Bolen said.
The new fur collection will consist of furs and shearlings with the designer's signature details and embellishments. Coats, jackets, boleros, vests and such accessories as scarves and hoodies will be among the 40 styles offered. As of May or June, the designer's furs will be available in his freestanding and select national and international stores. Wholesale prices will range from about $1,875 to $40,000 and up.
In a statement Friday, the designer said, "We partnered with Yves Salomon because of their innovative design ideas. They are breaking down walls in the traditional fur business by integrating fur and ready-to-wear."
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.