By  on November 8, 2013

MILAN — The future of Made in Italy took center stage at the yearly Pambianco conference here Friday, aptly called “Made in Italy without Italy?”

David Pambianco, vice president of Milan-based consultancy Pambianco Strategie d’Impresa, argued that as foreign groups take control of an increasing number of Italian brands, the latter rely on a strong international network and significant resources, creating employment and development, but business direction and profits are channeled outside Italy. “Italy is becoming the China of luxury. In the medium and long term, there is a risk that international customers will attribute more importance to the brand and less to the production, shifting from ‘Made in’ to ‘Made by,’ leading to a diminished production in Italy,” warned Pambianco. “It is fundamental for small and medium firms to find new resources, from letting private equity funds in, to a public listing or a partnership with international distributors.”

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