Brioni has tapped Alessandro Dell’Acqua as creative director of its women’s line. A spring pre-collection by the Neapolitan designer will bow at the end of June in Milan, followed by a runway show in September during Milan Fashion Week.
“Our goal is to grow our women’s business,” Andrea Perrone, chairman and chief executive officer of Brioni, said in an exclusive interview. Brioni is known for its tailored, handmade men’s suits, which account for 90 percent of the brand’s business. The executive said he expects the women’s division to grow to 15 percent of sales in two years. “Alessandro is an Italian designer in tune with our brand, with a deep knowledge of product, quality and production,” said Perrone. “At the same time, he is used to working with other important international companies and has a global vision.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)