NEW YORK — Delpozo is planning to add a Spanish touch to the New York collections next month.
For the first time, the Madrid-based ready-to-wear brand will be part of New York Fashion Week with its fall show at Chelsea’s Canoe Studios on Feb. 10.
The decision to bring the collection Stateside was based on a larger relaunch strategy by the Perfumes & Diseño Group, which bought the brand last year after the death of founding designer Jesús del Pozo in 2011. The new parent hopes to put the Spanish brand on the global fashion map and is setting its sights on several strategic markets, including Europe, the U.S., Russia, Dubai and Shanghai.
“Delpozo already does very well in the perfumes area in the U.S.,” said creative director Josep Font, who joined Delpozo last year and is spearheading the evolution of the brand, which was founded in 1974. “We felt that showing Delpozo for the first time in New York will make it more international. We think New York is the best place for a global reach.”
Delpozo prides itself on its reverence of Spanish tradition, craftsmanship and couturelike details, and fall marks the second season designed by Font. While Delpozo already has a small retail presence here for spring — it is sold at 25 Park on the Upper East Side and at e-tailers Moda Operandi and Net-a-porter — the show will serve as a more formal introduction of the brand. Delpozo executives are hoping to return to New York Fashion Week each season. “We are here, and can be as international as anybody else,” Font said. “This will help show the world there is quality and there is fashion from Spain.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast