Dennis Basso is banking on his new boutique at Harrods to be another gateway to his international shoppers.
Having hosted trunk shows in London, Paris, Saint Moritz and Istanbul in recent years, the designer said he has built up a significant international clientele. A store in Harbin City, China, as well as ones in New York, Chicago and Aspen, also have helped cultivate a more diverse following.
“London really tends to be the crossroads of that part of the world. Having a presence at Harrods will be very convenient for my clients in Europe and the Middle East,” Basso said.
In mid-August, there will be a soft opening for the 763-square-foot space, which will be housed on the second floor of the store near the Valentino, Elie Saab and designer shoe boutiques. A more lavish event is slated for October, when Basso will host a cocktail party and dinner. First-year projected retail sales should be near $3.3 million, Basso said.
Another big name in London, Naomi Campbell, will be featured in his fall print advertising campaign. The fact the supermodel has such a strong presence in the U.K. should synthesize with the new location, Basso said.
Harrods’ executives took particular interest in the designer’s ready-to-wear, cocktail clothes and fur-trimmed accessories, said Basso, who plans to make a few in-store appearances in the coming months.
A Harrods spokeswoman echoed Basso’s objectives with this latest venture. “Harrods is the only U.K. store that truly caters to the international clientele. We provide customers with access to the most exciting global brands, and we believe Dennis Basso brings a unique and exciting product to the mix.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast