By  on February 12, 2013

Baritone, gregarious, directorial — Dennis Basso is more often than not heard before seen. But once he does appear, he can pretty much command the room merely by walking into it. Warm and effervescent, tagging on a hug to the requisite air kiss, greeting visitors with a hey-how-are-you-honey like he is genuinely glad to see them.

Not-so-New-York as that might be, somehow the designer has made buying his clothes a bit like Old Home Week. On an unseasonably warm January day, a few shoppers greeted the handsome doorman at Basso’s Madison Avenue boutique with “I’m here to see Dennis.”

That kind of familiarity was just what Basso was afterwhen he opened his first freestanding store, which he hoped would make customers feel as though they were walking into his home. Granted, the average urbanite’s pad is free from racks of sheared mink jackets and sable coats, but you get the point.


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