By  on March 8, 2011

NEW YORK — Last week, on a cold yet brilliantly sunny morning in the spare, white company offices in SoHo, Derek Lam chief executive officer Jan-Hendrik Schlottmann was explaining the details of a giant experiment the designer is undertaking by crowdsourcing his collection for eBay.

“Will she buy what she voted for?” he asked, referring to the public, and gesturing energetically as he sat at a big white conference table. “No one knows.”

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