Eskandar, a small designer brand with a devout following, has a growing footprint at Bergdorf Goodman.
Its new shop on the sixth floor is 1,400 square feet and features views of Central Park. Only a handful of other designer shops, such as Prada and Giorgio Armani, occupy similar or more square footage at Bergdorf's. Eskandar had been on the third floor, displayed in space shared with other designers.
"We are a little-known brand, and we don't do much in the way of advertising," designer Eskandar Nabavi said at the March 6 opening of the shop. "But we have a very high turnover at Bergdorf Goodman. We are kind of a secret success."
He is proud of the view, and for uncovering windows that were walled over for years and replacing them with antique stained glass. In addition, a higher ceiling was created as part of the renovation.
There are oak floors, reclaimed rafters established as shelves and country-esque display tables, helping to achieve a "rustic chic" ambience, said the designer, who goes simply by Eskandar. The shop is inspired by his stores in London, Paris and New York and is segmented into six areas, enabling his team to merchandise by color groups, including some created especially for Bergdorf's.
The item-intensive collection, with its signature billowy, unstructured silhouettes, luxurious fabrics and yarns and hand-detailing, draws customers often in their 40s or older. Cashmere represents the core of the collection, which ranges from Peruvian pima cotton T-shirts for $150 to summer knits from $600 to $800 and cashmeres from $950 to $1,600.
The colors are rich: berries, reds, oranges and aubergines are featured as well as nutmegs, chestnuts and walnut greens. Hand-embroidered flourishes appear on a range of items, from petticoat skirts to evening jackets. The collection draws upon multicultural influences, and offers merchandise such as Brazilian seed necklaces in berry tones, and handwoven linen scarves from Nepal.
Eskandar, who said his clothes are not governed by "trends" but by function, tradition and layers, was taught to knit by his grandmother and has been in business for 13 years. He plans three more freestanding stores in the next three years, and in the U.S. sells at Neiman Marcus and independent specialty stores, as well as Bergdorf's, which has nurtured a designer exclusive that generates in the vicinity of $6 million in sales."We are extremely proud of our relationship with Eskandar," said Jim Gold, Bergdorf's chief executive officer. "He has his own aesthetic. It's a multicultural, eclectic sensibility, yet extremely luxurious. And the label is ours exclusively in Manhattan," aside from the three-year-old Eskandar store on 10th Street and University Place. "It's super high-quality fabrics and yarns, pure luxury with very unusual shapes. It's very relaxed, yet with a chic sensibility."
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)