Sylvie Millstein was born in Paris, raised in Versailles, France, worked in Japan and now lives in New York. That multiculti insight is evident in Hellessy, the collection she launched for spring and is expanding for fall. Millstein previously worked as a buyer and senior merchant at Givenchy, Harrods and then Chanel, where she eventually became the house’s general merchandising manager for Japan. After moving to Manhattan in 2007, she saw a void in the market for luxe yet practical clothes that suited her lifestyle. “I know luxury from a customer standpoint and women will pay for quality and longevity,” she said. Millstein built Hellessy — named after herself and her two young sons, Hendrix and Lennox — on that idea.
After showing the spring capsule lineup to a few buyers out of her SoHo apartment, it was quickly snagged by Harrods, Kirna Zabête and Susan of Burlingame. For fall, Millstein worked her minimal, feminine collection of thoughtfully constructed pieces in a medley of materials: wool and angora blends, Italian stretch wool crepe, silk and wool twill, silk Modal jersey, heavy silk satin, lambskin leather and raccoon fur. Millstein believes that “clothing shouldn’t distract from the woman wearing it,” so her shapes are simple while still strong and sculptural. Silhouettes include cap-sleeve dresses figure-enhanced by darts and ruching, as well as pencil skirts, peplum tops, suiting and a fur-trimmed hooded parka, all done in a rich palette of slate blue, deep burgundy, oyster blue, blush and charcoal gray.
Positioning herself at the designer level, Millstein notes that her entire collection is produced in the U.S. (mostly in New York). Retail prices range from $270 for tops to $1,550 for dresses, with leather pants at $1,550 and a padded parka at $2,800.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion