Another day, another designer. WWD has sifted through the masses, plucking out these seven under-the-radar brands that you should know. For six more designers to watch, see Thursday's WWD.

MAKI OH


Designer: Maki Oh, 26; based in Lagos, Nigeria.

Launch: Fall 2011.

Background: Arts University College of Bournemouth, England.

Wholesale prices: $200 for a silk vest to $1,000 for a silk velvet dress.

Retailers: Maryam Nassir Zadeh, New York.

Brand philosophy: The latest collection was inspired by Jacques Tati’s 1967 film “Play Time,” but there’s always Nigerian influences, such as a fish motif that relates to a Nigerian proverb that means to reap what you sow. Oh describes her collection as “strict, luxurious and powerful, with an element of the blithe.”

— Jessica Iredale

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