By  on October 28, 2009

NEW YORK — Devi Kroell’s store is an amalgam of what the designer stands for: daring design steeped in classic techniques.

Kroell’s flagship opened Tuesday at 717 Madison Avenue in a landmark building dating from the late 1800s. The boutique offers a view into Kroell’s world, offering consumers all of the designer’s categories — including ready-to-wear, handbags, shoes and fashion jewelry — merchandised together for the first time in the 3,000-square-foot space.

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