By  on September 30, 2009

 


When Paula Sutter joined Diane von Furstenberg as president about 10 years ago, she was thinking about more than DVF’s famous wrap dress. Sutter knew how important the dress was to the brand, but she also knew there was a larger story to tell, about the designer and the DNA of the brand, so she spent her first year focused on rebranding and getting rid of old licenses.

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