When Paula Sutter joined Diane von Furstenberg as president about 10 years ago, she was thinking about more than DVF’s famous wrap dress. Sutter knew how important the dress was to the brand, but she also knew there was a larger story to tell, about the designer and the DNA of the brand, so she spent her first year focused on rebranding and getting rid of old licenses.
“We used the history of the brand to create a valuable and sustainable future,” Sutter said.
The company has since cultivated a strong design team and works with licenses, when necessary. “We want to fill a niche instead of being a brand that is all things to all consumers,” added Sutter.
DVF has stayed with its wrap dress, a “core competency,” but has since expanded into a global luxury lifestyle brand. The company is headquartered in New York, and there are 29 freestanding boutiques worldwide, with more on the way.
“Organic growth is critical,” said Sutter. “We want a balanced portfolio of department and specialty stores. We are also constant re-assessors of pricing and merchandise.”
Looking ahead, Sutter said the company will focus on fragrance, as well as entertaining, home and beauty. And DVF is looking at the Web and all the possibilities to come there.
“Diane is a techy,” said Sutter. “She’s constantly looking at new technologies. We have a lot more to do there.”
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For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
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“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews