By  on September 30, 2009


When Paula Sutter joined Diane von Furstenberg as president about 10 years ago, she was thinking about more than DVF’s famous wrap dress. Sutter knew how important the dress was to the brand, but she also knew there was a larger story to tell, about the designer and the DNA of the brand, so she spent her first year focused on rebranding and getting rid of old licenses.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus