By  on January 2, 2014

MILAN — Andreas Melbostad will unveil his first men’s wear collection for Diesel Black Gold as guest designer at Pitti Uomo on Wednesday, and the attention-grabbing value of this endorsement is not lost on the Norwegian designer. “It’s a unique opportunity and such a fine stage for Diesel Black Gold,” said the unassuming and affable Melbostad, who underscored the relevance of the “friendly atmosphere” at Pitti Uomo and his happiness with the organization.

Melbostad is planning to produce a runway show at Florence’s Stazione Leopolda at 9 p.m. with a strong focus on music, in keeping with Pitti Uomo’s theme this season, “Rock me Pitti.”

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