MILAN — Diesel chief Renzo Rosso considers himself “a citizen of the world” and has never denied a special penchant for America and the American dream. But that didn’t stop him from selecting Milan for the first official runway show of the men’s Diesel Black Gold collection, to be held Jan. 17. The decision shows Rosso’s heavy involvement in the design of the brand and its increased status within his stable.
“We are starting to reap the rewards from the line, which has an excellent [sell-through], and customers are starting to look out for it,” said Rosso. The choice of showing in Milan also further defines the separation between the men’s and women’s division, the latter of which will continue to show in New York. “Milan is the city of excellence in terms of business for men’s wear, and we are now being recognized as a real, distinctive brand,” he explained.
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