Diesel is about to take the wraps off its first pop-up shop, set to open Friday in Brooklyn’s Williamsburg section.
The 1,000-square-foot store will be located at 101 Bedford Avenue in the New York borough and bear its street number, 101, as its name.
The shop is among the “reboot” actions initiated by Nicola Formichetti since becoming the brand’s artistic director in April 2013 and will serve as a home — and sale point — for elements of the fall collection, his first for Diesel, introduced in Venice four months ago. In addition to his aggressive approach to the line, he’s made substantive changes to Diesel’s advertising and, as with his many fashion projects predating his appointment at Diesel, worked to greatly enhance its presence on social media.
“We have unique pieces used only in the Diesel fashion show in Venice, exclusive denim and leather items all designed by me,” Formichetti said. “Also, you’ll find additional special touches like a Polaroid portrait gallery of our favorite people.”
In addition to special-edition items, including children’s pieces designed for the store, the location will house a small selection of third-party products, such as candles by Brooklyn Candle Studio, T-shirts by Inez & Vinoodh and Deborah Lippmann nail polish.
Designed in collaboration with Mark Gage of Mark Foster Gage Architects, the store will revolve around a mirrored encasement reflecting images from digital screens mounted on the ceiling. “The store is meant to be able to adapt and transform to the needs of its surroundings,” Formichetti told WWD. “We have worked with a slew of fine artists to create one-of-a-kind pieces that will be sold exclusively at the storefront.”
Diesel noted that Formichetti’s goals for the store including having visitors “interact within a space that merges retail with media, and art with a lounge space, rather than merely experience a static store for traditionally commercial exchange.”
While one-of-a-kind merchandise, such as the items from Diesel’s show, will hardly be priced to move quickly or easily, Formichetti has pledged to have more affordable wares as well.
“No matter how exclusive or expensive the store is, I love to have items that everyone can afford,” he said. “I remember going into designer stores as a kid in London and not being able to afford anything. I would want something so bad. So I make sure there are those fun and cool items that the club kids can get in on.”
He also added his sentiments to those who’ve recently sung Brooklyn’s praises.
“Brooklyn represents modern-day culture and fits perfectly with Diesel DNA and where we are heading,” he said. “Right now, it feels like more of a melting pot than Manhattan and people there are incredibly open and aware.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)