By  on February 12, 2013

PARIS — Raf Simons’ first collection for Dior is arriving at retail this month, accompanied by fanfare on a global scale.

Dior is orchestrating a series of pop-up shops with key wholesale partners in the coming weeks, transplanting the decor and atmosphere of Simons’ ready-to-wear show in Paris last September to retailers including Joyce in Hong Kong, 10 Corso Como in Milan, Maxfield in Los Angeles, Isetan in Tokyo, My Boon in Seoul and I.T. in Beijing.

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