High fashion has co-opted street style before, but Dior has raised the bar with its Fusion sneakers, first shown during the house’s spring haute couture show in January and newly arrived in its boutiques this month.
A pop-up event at Colette Paris in late June kicked off the global retail rollout, and Tuesday night’s fete at Maxfield in Los Angeles marked the sole U.S. event. (The $1,100 mesh slip-ons also sell at The Webster in Miami, Blake in Chicago and Jeffrey in New York, as well as at Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus.)
Dior has a cozy relationship with the storied Los Angeles retailer, having hosted a party for Raf Simons’ first Dior ready-to-wear collection last year and sold out of many of its pieces since then. The four Fusion styles will be at Maxfield until July 24, if they last that long.
“We’re almost sold out and we only started taking preorders on Monday,” said buyer Sarah Stewart. “I bought these straight away; it was the footwear I decided to invest in,” she said. “Dior’s ready-to-wear is so close to couture and the pieces they make are timeless.”
A mesh slip-on may not be considered timeless yet (given where athleticwear is going in the market and in customer’s lives, that may very well change soon), but for Simons, fusing urban influences with the house’s heritage is key. Christian Dior’s love of gardening is reflected in the delicate sequin flowers, paired with futuristic elements like the neon rubber soles.
Meanwhile, Maxfield’s loyal customers gave the Fusion their own spin. Soraya Chuwanich from Thailand bought all four styles. What she doesn’t carry home with her on her annual visits, she enlists celebrity hairstylist Chris McMillan to bring with him when he comes to Thailand once a month to cut her hair.
“I wear sneakers with everything,” she said. “They can be dressy, funky or edgy and work with short or long.” On Tuesday, Chuwanich paired her Fusions with an ankle-length Mary Katrantzou frock and a long Loree Rodkin necklace.
Carol Anne Werner of San Francisco makes frequent trips to Los Angeles to shop at Maxfield. Yet she didn’t want to wait for the store’s event and instead bought two pairs of sneakers at the Dior Beverly Hills boutique earlier in the week. She was eyeing a third pair at Maxfield. “I like heels, too, but I really am excited about these,” Werner said. “It’s something fresh with a different spin and very cleverly done.” She paired her Fusions with Louis Vuitton sequin leggings and a Jil Sander blouse.
Local society maven Toni Wald planned her entire outfit around the Fusions she prepurchased at Maxfield on Monday. “I even got my pants hemmed,” she said of her Saint Laurent suit, worn with an Elder Statesman T-shirt and Chanel necklace. “I’m of the age where I can’t wear high heels anymore so I love something that looks good that I can walk around in, and why not a bejeweled sneaker?”
Producer Dana Garman was looking to update her Céline slides. “I have way too many pairs of [those], since they have been going on for a couple of years now,” she said. She bought two pairs of Fusions, yellow for day and black for night.
And actress Ashley Madekwe, always on hand to play paper doll for a designer, came wearing heels. Still, she called herself “a sneaker girl, Nike Air Max if I’m honest. But I do like the embellishment of these,” Madekwe noted. “I’d wear them with a short leather skirt or girly shorts. I mean, you can’t go wrong with Dior.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty