Dior Homme is extending a strategy of installing site-specific artworks in key retail stores to elevate the brand, create engaging selling spaces and tailor each boutique to the local geography. On Tuesday, the luxury brand installed a text-based work by Matt Keegan in the windows of its 57th Street flagship in New York and a sculpture by Aaron Curry in the Beverly Hills store on North Rodeo Drive.
Both artists were selected by Dior Homme creative director Kris Van Assche and given carte blanche to create custom works for the respective retail units. “It is always interesting to meet new artists and build new collaborations. It is one of the great pleasures in our approach to Dior Homme,” said Van Assche. “Each collaboration is unique, and in this way the global identity of the stores is given a further, personal layer that is tied to a sense of place.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)