SHANGHAI — As a testament to the growing sophistication as well as purchasing power of male consumers in China, Dior Homme showcased its collection to more than 700 guests on Friday night in a newly opened museum alongside the Huangpu, a river that cuts through the heart of this city of more than 20 million. It was the second time the brand has shown in Asia.
“The fact that we are doing this again here in Shanghai makes me very happy and satisfied,” Kris Van Assche, creative director of Dior Homme, said during an interview before the presentation of the brand’s winter collection. “It proves Dior Homme is doing very well here. Obviously this is a strong market.”
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