By  on February 13, 2013

Dior Homme is answering its customers’ call for customization.

Next week the luxury Paris-based brand will begin offering a demi-mesure service at its 57th Street flagship in New York. Right now the service is available only at the company’s store on Avenue Montaigne in Paris.

“Our customers are asking for it,” said Pamela Baxter, Dior’s U.S. president. “Today’s men are much more sophisticated in the way they dress. Customization is important to them, so there was definitely demand for this.”

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