ISTANBUL — It seems "J'adore Dior" doesn't need any translation into Turkish.
The Christian Dior boutique at the Istinye Park shopping complex, which opened in September, has become the best performing of the 11 monobrand stores operated in the mall by the luxury retailer Beymen, Dior's venture partner.
The blossoming relationship was feted here last week with thousands of white flowers, a display of John Galliano's couture confections and a dinner at the residence of the French ambassador attended by the city's top social and business figures.
The 2,500-square-foot Istinye Park boutique is already achieving sales productivity "at the standard of Europe. We have been doing extremely well," said a beaming Sidney Toledano, Dior's president and chief executive officer. He said he's already started scouting for a second location in Istanbul, likely to open in 2009.
He cited strong sales of ready-to-wear, leather goods and footwear, while allowing that Dior fine jewelry, new on the market, is "something we need to promote."
Luxury retailing is "booming" in Istanbul, said Esel Cekin, Beymen's general manger, citing growth rates of more than 50 percent in recent years. She said more than 100,000 customers visited its luxury stores in the last 12 months. Istanbul also increasingly attracts tourist dollars, with most shoppers coming from Russia and the Middle East, but 80 percent of the customer base remains local, she added.
Cekin credited Dior's strong brand recognition, and its couture image, for strong sales at Istinye Park, where valets are kept busy parking a steady stream of Maseratis, Audis and Mercedes. She reiterated that all categories of European luxury fashions sell, with the exception of non-leather bags.
Toledano, who cohosted the dinner with Beymen owner Cem Boyner, said Dior has long received many Turkish clients at its Paris flagship and the founding designer has drawn inspiration from a lively, exotic city. He even recounted a personal link to Turkey; his mother was born in Gallipoli.
Last year, Beymen opened 28 freestanding stores in Turkey for European brands, including Celine, Jimmy Choo, Etro, Chloé, Paul Smith, Dolce & Gabbana and Bottega Veneta.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews