PARIS — Christian Dior is splashing its famous name over two glossy initiatives this fall and winter: its own print magazine, and a holiday project with Printemps’ Boulevard Haussmann flagship.
Disclosing details of the two projects, Dior chief executive officer Sidney Toledano said such communication efforts nourish the brand, feed its narrative and help articulate “the values of Dior, which are different from our competitors.…It’s important today to differentiate ourselves.”
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