By  on July 11, 2013

MOSCOW — Fifty-four years and almost exactly one month after the House of Dior made its first trip to the Soviet Union on June 10, 1959, the brand returned for a fashion show in Red Square in honor of the 120-year anniversary of the GUM retail center.

“This show was a very impressive way to start the celebration, and it’s just the beginning,” said Mikhail Kusnirovich, founder and president of Bosco di Ciliegi, the Russian retail giant that owns GUM. “We’re honored to have the first show on Red Square with Dior as a partner.”

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