PARIS — Christian Dior is hoping a lucky number will help propel its new watch range to the rank of brand icon.
The Dior VIII line, due to be launched in June, is inspired by founder Christian Dior’s fetish number, which recurs in the history of the French luxury label. Founded on Oct. 8, 1946, Dior has its headquarters in the eighth arrondissement of Paris and its jewelry flagship at 8 Place Vendôme.
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